Philosophy

 We asked ourselves if a player could develop 10x faster - what would they be doing?

The answer is this...

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Our Purpose

To unlock the joy from hockey.

It's quite simple. But we like it that way.

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Our Vision

To illuminate the technical side of hockey to guide players from exploration to mastery.

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Our Values

1. Inclusivity & Opportunity

We aim to welcome all players from all backgrounds. We believe in contributing to the advancement of hockey knowledge in a respectful, constructive, and collaborative way.

2. Experimentation, Evolution, Creativity

We encourage players to use "evidence-based" methods and to make sure that their coaching delivers tangible on-ice results.

3. Feedback

We believe in accelerating progress by improving the feedback that players receive.

4. Positivity & Encouragement

We don't believe in belittling or negative coaching. We believe the best results come when players are empowered, energized, and learning from positive coaching.

5. Being a Practitioner

We aim to learn alongside you so that we can understand your challenges and better adapt our coaching. We practice what we preach.